Original 2D animation featuring legacy Jurassic World dinosaur in a real-world environment for Universal Pictures.
Jurassic World Animated
Animation • Design • Ideation
Using traditional 2D animation in a digital format we brought Jurassic to the “real world”. Through a combination of still imagery placed seamlessly with the animation, the classic Brachiosaurus is brought to life.
With a focus on keeping true scale in mind, the dino was placed in a natural modern-day environment that would help show its true scale.
IN MOTION
Staying true to guidelines was paramount, so each key frame was important in translating each visual characteristic in its truest form.
Animation leads up to a brand logo reveal and text connection to hastag campaign #RuleTheEarth.
Rule The Earth
