Long Live the Brand Mascot.
We’ve modernized, and watered down enough: it’s time to bring back brand mascots.
The Philadelphia Flyers, Pillsbury, Keebler, Hamburger Helper. What do they all have in common? Sweet, lovable, weird, sometimes un-hinged, MASCOTS. Consider this our unofficial petition to bring mascots back to the forefront of advertising. We want to see an anthropomorphized glove smiling back at us when we eat our dinner - don’t you?
But seriously, mascots are amazing. They allow you to detach your brand in a way that levels the playing field with your audience. Instead of the audience being on the outside looking in, they’re always in on the joke. This develops connection, instant recognition, and even understanding of the brand itself.
End PSA.
Expo 86 Design Co. is a creative studio based in Murfreesboro, TN | We specialize in branding, motion, & bringing a human touch to approaching creativity. Feel free to reach out.
